October 15, 2010, 3:49 PM

Q3 web sales shine for sports and consumer electronics manufacturers

The manufacturer clients of Shopatron report an 18% rise in Q3 web sales.

Katie Evans

Managing Editor, International Research

Lead Photo

E-commerce platform and online marketing provider Shopatron Inc. says same-store online sales for its clients increased 18% in Q3 compared with the same period last year. Same-store online sales pertain to sales on e-commerce sites in operation for at least a year.

The vendor says the rise marks the fourth consecutive quarter that its clients—mainly manufacturers that sell online—have posted a year-over-year increase in web sales.

Shopatron has about 800 manufacturer clients spanning 35 industries. In most cases, manufacturers use Shopatron to help them capture sales on their web sites and then the manufacturers pass the orders on to retailers who deliver products or make them available for in-store pickup.

Shopatron says more manufacturers in industries such as home furnishings and hardware are beginning to sell online. That categories, for example, experienced a 92% rise in sales for the quarter as more home furnishings and hardware manufacturers entered e-commerce. Shopatron also says strength in consumer spending helped drive sales.

“The migration of sales online continues,” says Ed Stevens, founder and CEO of Shopatron. “Our brands in emerging online industries like furniture and hardware are benefiting by involving their retailers in the online sales process. A couch or table saw that might not have traditionally been sold online due to shipping costs or other reasons can now be delivered to the customer through the traditional distribution channel even when the actual purchase occurs online.”

Other strong categories include sporting and recreational goods, with a 39% sales increase overall. Snow sports did particularly well with a 102% revenue increase in the third quarter as shoppers gear up for the cold months, Shopatron says.  Consumer electronics brands also had a strong quarter, with an 84% rise in sales year over year going into the holiday season, according to Shopatron. Stevens believes the strong Q3 results are a sign of a strong holiday season ahead.


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