October 13, 2010, 1:30 PM

Ritz Interactive’s newest site targets needlework enthusiasts

NeedleCraftsEtc.com adds another category to the retailer’s craft and hobby business.

Internet Retailer
Lead Photo

Nearly 45 days after the launch of its newest web site, NeedleCraftsEtc.com, Ritz Interactive Inc. is getting a “very positive” response to the site, says Andre Brysha, senior vice president and chief marketing officer.

NeedleCraftsETc.com, which features more than 8,000 products from most major needlecrafts manufacturers, is the most recent web site addition to Ritz Interactive’s crafts category, which the retailer entered about three years ago offering scrapbooking products, Brysha says.

“It was a logical product line extension for our digital imaging and photography customer base,” he says. “Initially, we sold scrapbooking products through our photography/consumer electronics web sites, RitzCamera.com, WolfCamera.com, CameraWorld.com and PhotoAlley.com. As the scrapbooking business continued to grow, we decided to launch a stand-alone web site, ScrapbookingAlley.com, on May 4, 2009.”

When response to the scrapbooking site exceeded expectations, Ritz Interactive, No. 146 in the Internet Retailer Top 500 Guide decided to expand into additional craft categories, Brysha says. “We saw a potential new opportunity for the needlecrafts, sewing and knitting hobbies,” he says.

NeedleCraftsEtc.com sells needlecraft products from well-known brands such as AccuQuilt, Spinrite, Bucilla, Dimensions, Caron and Lacis. Orders over $50 qualify for free shipping and customers pay no sales tax because the retailer pays the sales tax in the three states where it has business locations: California, Kansas and Maryland.

The web site also offers project ideas and how-to books. Consumers can shop for products by theme, such as “sewing and quilting” or “knitting and crochet.” As part of the launch, customers were offered a 20% discount on most products.

“Our goal is to offer a great selection of products at competitive prices on a user-friendly, easy to navigate web site,” says Ritz Interactive president and CEO Fred H. Lerner.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement