October 12, 2010, 10:53 AM

Demandware Announces New Pricing for Early Stage Online Retailers

New Entry-Level Pricing Enables Retailers and Brands to Grow eCommerce with Confidence on Enterprise-Class Platform.

WOBURN, Mass. (October 12, 2010) - Demandware, Inc., the global leader in on-demand ecommerce, today announced new pricing that makes it possible for retailers and brands that are in the early stages of ecommerce to deploy the full capabilities of its enterprise-class platform. This new pricing allows retailers and brands to deploy Demandware® Commerce, including web, mobile and call center applications, starting at only $60,000 annually.

The new offering includes all of the capabilities of Demandware's best-in-class on-demand ecommerce platform, including powerful merchandising and development tools that allow retailers to build highly branded consumer experiences. It is ideal for retailers who are just starting out with ecommerce, and want to quickly scale their online business through strategies such as mobile, social, multiple branded sites, international expansion and more. In addition, Demandware's on-demand model eliminates the need to plan, source and maintain costly IT infrastructure, allowing retailers instead to focus their resources on marketing and merchandising. Because Demandware has been proven to power sophisticated multi-site businesses in excess of $1B U.S., small-to-mid-sized retailers can platform on Demandware with confidence knowing that they will not have to replatform as their business grows. More information on the advantages of this offering can be found at www.demandware.com/60k.

Demandware-certified partners, including Fluid, Gproxy Design, Ignition Commerce, Lyons Consulting Group, SysIQ and Tachyon Solutions, will implement the solution, as well as provide ongoing support and business services including strategy, creative design, marketing and merchandising.

"Demandware's new pricing levels the playing field for emerging brands, which now have, at an affordable entry-level price. Retailers who previously thought Demandware was beyond their reach now have a compelling new option to support their online growth initiatives," said Rich Lyons, CEO of Lyons Consulting Group.

"Establishing a strong ecommerce presence is critical for early stage retailers. Unfortunately due to a lack of platforms that are both robust and affordable, many great brands have been forced to launch on lesser inexpensive solutions, fully knowing that they would have to re-platform as the business grows," said Jamus Driscoll, vice president of marketing for Demandware. "Now smaller retailers can take advantage of the same capabilities as established, leading brands such as Columbia, Nine West, Barneys New York and Crocs at a price point that aligns to their current business. Best of all, they get an ecommerce platform they will never outgrow."

In addition to the full capabilities of Demandware Commerce, early stage retailers will also have access to Demandware LINK, the industry's largest enterprise ecommerce technology partner program. With LINK, Demandware clients can choose from more than 80 product integrations spanning more than 25 categories including customer relationship management (CRM), campaign management, imaging, order management, payment management, personalization, PIM, ratings and reviews, search, social commerce, translation and more.

About Demandware, Inc.

The trusted, global leader in on-demand ecommerce, Demandware revolutionizes how businesses deliver customized shopping experiences to consumers in the digital world. Only Demandware combines the on-demand ecommerce platform rated #1 by industry analysts, an open ecosystem of partners that extend the value of the platform, and measurable commitment by its employees to enabling client revenue growth. Demandware continually sets industry standards for market innovation and client satisfaction. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Callaway Golf, Columbia Sportswear, Crocs, Hanover Direct, Jones Apparel Group, Lifetime Brands, Michaels Stores, Neckermann, Panasonic, Reitmans, s.Oliver and Theory. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email info@demandware.com.

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