October 6, 2010, 1:30 PM

Neiman Marcus Christmas Book goes to the iPad

Shoppers will be able to access and order gifts using a new iPad application.

Internet Retailer
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Shoppers will be able to access and order gifts from the 84th edition of Neiman Marcus’ famous Christmas Book using a newly available iPad application from the luxury retailer. Orders from the NM Editions app are processed through the retailer’s e-commerce site.

The NM Editions App is available for free from Apple Inc.’s the App Store on iPad or the iTunes app store. Apple is No. 4 in the Internet Retailer Top 500 Guide.

More than 1% of traffic to the Neiman Marcus web site is coming from iPads, CEO Karen W. Katz told analysts during the retailer’s recent fourth quarter earnings call. “For us, the iPad represents another way for our customers to access our web site,” she said.

The new iPad application will enable customers to view and shop not only the from web site, but also from the retailer’s conventional and print media, such as Neiman Marcus catalogs, she said.

Neiman Marcus also is finding success with iPhone and iPod applications, Katz told analysts. Since the launch of the Shoe Salon application for Bergdorf Goodman, customers have downloaded the app 150,000 times, she said.

Bergdorf Goodman is owned by The Neiman Marcus Group, No. 41 in the Internet Retailer Top 500 Guide.  

“Every day 15,000 customers click through to see the ‘Shoe of the Day,’” she said. Neiman Marcus recently enhanced the application so that customers can shop not only the “Shoe of the Day” but the entire Bergdorf Goodman shoe salon.

Neiman Marcus also is planning to launch an iPhone application in time for the holidays featuring a “Gift of the Day” and the ability to shop the retailer’s entire gift assortment, Katz said.

“When a customer shakes their phone with our gift app, a random gift suggestion will appear,” she said. “It may be a $25 candle or a $2,500 piece of jewelry. To make it easy for the customer, the app also includes a checkout and buy feature.”

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