October 6, 2010, 4:13 PM

First Mobile Commerce Forum will kick off next week

Internet Retailer will launch the first annual Mobile Commerce Forum in Chicago.

Lead Photo

Mobile Commerce Forum keynote speaker Will Pinnell, director, mobile strategy, Sabre Holdings/Travelocity.

Meeting Oct. 12 and 13 at the Hyatt Regency, the Mobile Commerce Forum will bring together hands-on executives from several industries that are adopting mobile initiatives, including retail, event and movie ticketing, and travel and hospitality. It will also feature a roster of expert consultants and technology providers who are leading the way into the mobile commerce world.

“The conference agenda will bring together different industries so they can learn from each other and travel this fast-rising growth curve together,” says Kurt Peters, conference chairman and editor in chief of Internet Retailer.

Full information and registration options are available at http://mcf.internetretailer.com/2010/. Attendees who register for the full conference before midnight Saturday will receive a $100 discount off the on-site registration price.

Keynote Speaker will be Will Pinnell, director, mobile strategy, Sabre Holdings/Travelocity, one of the most successful mobile programs so far. Travelocity hosts 1.3 million visitors a month to its mobile site and is the most-visited mobile commerce travel site in the world. Sabre also operates 10 other mobile travel sites worldwide that 10 million travelers access each year.

Pinnell is one of the most experienced executives in the mobile arena, with a decade's experience in creating mobile marketing programs and apps. He will explain how Sabre's and Travelocity's m-commerce initiatives position the company as a market leader, describe how a steady flow of mobile-based travel info keeps Travelocity in touch with consumers even when they are not transacting, and show attendees how the Sabre experience easily relates to what their own customers can do via mobile.

The conference’s Featured Speakers are Jessica Yi, vice president, product development, Fandango/Movies.com, and Tim McCauley, director of mobile commerce, Walgreen Co.

Fandango's movie ticket app provides information about every movie, including trailers, reviews, cast and running time, and then allows customers to buy tickets—all in a mobile format. Yi, who heads up Fandango's digital initiatives, will discuss how Fandango learned what customers wanted in an app, how it developed its app, how it markets the app to moviegoers, what success the company has experienced so far and what refinements are coming.

McCauley is one of the first retail executives to hold the title of director of mobile commerce. He will talk about what the job entails, his involvement in Walgreen’s overall strategy, what he deals with on a day-to-day basis, and why it's important today to have one person dedicated to the burgeoning m-commerce channel.

“Consumers are increasingly relying on mobile phones not only as phones but also as devices for obtaining information and conducting transactions—be that buying movie tickets, purchasing merchandise or checking flight times,” Peters says. “We are in the early stage of everyday tasks moving from the computer to the smartphone. Our goal with this conference is to help businesses be ready to make the move as consumers accomplish more tasks on these new smart devices.”

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