October 6, 2010, 12:08 PM

Athletic shoe manufacturer Skechers offers a workout app

The new Shape-Up N’ Go app lets users track and map their workouts.

Nesli Karakus

Senior Editor, Research

Lead Photo

Consumers also can use the app to post results and times on Facebook.

A new iPhone app from Skechers USA Inc. is designed to help exercisers measure and track their workouts. With the free Shape-Up N’ Go app, they can record their activities, such as running, walking or hiking, and measure their distance traveled with GPS technology.

“With Shape-Up N’ Go, it’s easier than ever to learn more about your workouts, improve your level of fitness, and stay motivated and connected to the Shape-ups community,” says Michael Greenberg, president of Skechers. “Given the popularity of Shape-ups and interactive fitness tools, we expect that our new app will enhance users’ workout experiences–as well as expose our product to new consumers.”

Skechers, No. 354 in the Internet Retailer Top 500 Guide, manufactures Shape-ups brand gym shoes, which are designed to enhance muscle use. But consumers don’t need to wear Shape-ups to use the app, the company says.

With the new app, a consumer can create a list of friends with whom to share her workout information and her location. The app also allows users to post results and times on Facebook.

Skechers is developing a similar app for smartphones using the Android and BlackBerry systems.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement