October 6, 2010, 12:08 PM

Athletic shoe manufacturer Skechers offers a workout app

The new Shape-Up N’ Go app lets users track and map their workouts.

Lead Photo

Consumers also can use the app to post results and times on Facebook.

A new iPhone app from Skechers USA Inc. is designed to help exercisers measure and track their workouts. With the free Shape-Up N’ Go app, they can record their activities, such as running, walking or hiking, and measure their distance traveled with GPS technology.

“With Shape-Up N’ Go, it’s easier than ever to learn more about your workouts, improve your level of fitness, and stay motivated and connected to the Shape-ups community,” says Michael Greenberg, president of Skechers. “Given the popularity of Shape-ups and interactive fitness tools, we expect that our new app will enhance users’ workout experiences–as well as expose our product to new consumers.”

Skechers, No. 354 in the Internet Retailer Top 500 Guide, manufactures Shape-ups brand gym shoes, which are designed to enhance muscle use. But consumers don’t need to wear Shape-ups to use the app, the company says.

With the new app, a consumer can create a list of friends with whom to share her workout information and her location. The app also allows users to post results and times on Facebook.

Skechers is developing a similar app for smartphones using the Android and BlackBerry systems.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

David Selinger / E-Commerce

Why Alibaba’s IPO will make U.S. shopping malls more exciting

The retail battle is heating up—with different players in different power positions than anyone ever ...

FPO

Holly Pavlika / E-Commerce

How a mommy blogger would rewrite online product descriptions

Technical jargon turns off young mothers, who have a lot of buying power. Here’s how ...

Advertisement