23% of e-retail transactions on Thanksgiving and Black Friday came from mobile devices, according to payments security firm ThreatMetrix. However, 15.5% of retailers say ...
Athletic shoe manufacturer Skechers offers a workout app
The new Shape-Up N’ Go app lets users track and map their workouts.
Senior Editor, Research
A new iPhone app from Skechers USA Inc. is designed to help exercisers measure and track their workouts. With the free Shape-Up N’ Go app, they can record their activities, such as running, walking or hiking, and measure their distance traveled with GPS technology.
“With Shape-Up N’ Go, it’s easier than ever to learn more about your workouts, improve your level of fitness, and stay motivated and connected to the Shape-ups community,” says Michael Greenberg, president of Skechers. “Given the popularity of Shape-ups and interactive fitness tools, we expect that our new app will enhance users’ workout experiences–as well as expose our product to new consumers.”
Skechers, No. 354 in the Internet Retailer Top 500 Guide, manufactures Shape-ups brand gym shoes, which are designed to enhance muscle use. But consumers don’t need to wear Shape-ups to use the app, the company says.
With the new app, a consumer can create a list of friends with whom to share her workout information and her location. The app also allows users to post results and times on Facebook.
Skechers is developing a similar app for smartphones using the Android and BlackBerry systems.