October 5, 2010, 5:21 PM

eBay boosts marketing for its buyer protection program

The online marketplace says the service leads to increased spending on the site.

Thad Rueter

Senior Editor

Lead Photo

EBay Inc. this week pumped up its marketing effort for its buyer protection program, an effort introduced in January that aims to guarantee purchases made on the online marketplace.

In a campaign scheduled to last a month, eBay says it will promote the service with on-site ads and marketing messages in e-mails and through social media. EBay says it expects the campaign messages will be seen 25 billion times.

The buyer protection program enables eBay shoppers to contact its customer service workers should problems arise with a purchase and the seller cannot fix the problem. Problems can include shipping issues or receiving the wrong item. After seven days without a resolution, buyers can receive refunds on the purchase price and shipping costs. EBay deposits the refunds into customers’ PayPal accounts.

“EBay creates opportunity for millions of independent sellers and small‐business entrepreneurs who are creating jobs through their businesses on eBay,” says John Donahoe, eBay’s president and CEO.  “Buyer protection helps these independent sellers and small‐business entrepreneurs compete more effectively with national retailers by increasing consumer confidence and trust.”

The online marketplace says shoppers who know about buyer protection spend twice as much on the site as those who do not, and are 30% more likely to recommend shopping on eBay to relatives and friends.

Comments | 2 Responses

  • Scammers are very excited with this news. Buyer Protection = More Fraud. Scammers can now more easily setup fake accounts on eBay and PayPal, use stolen credit cards and defraud the sellers and identity theft victims. eBay and PayPal make money on the transaction, two months later an unsuspecting individual sees the fraud on their statement and the seller is out the product and receives a PayPal charge back. Everybody loses in this situation except PayPal and eBay. This announcement is pure PR fluff and does not address the very real issue affecting identify theft victims and sellers that are being scammed by eBay and PayPal's lack of preventive fraud measures.

  • With this so-called Buyer protection sellers don’t have a chance.I have 12 ebay user ID’s and 7 paypal accounts and onlythrough frustration and aggravation as a seller,I have learned numerous tactics from this evil entity. It is now possible for anyone to get anything free from any seller on ebay through the feedback system. Sellers are so afraid to lose their status’s using the DSR system that they will give you anything from LCD TV’s to diamond rings just to keep selling without restrictions or facing suspension. I will be happy to inform you further on this if you email or call me on flashco.us. Heck, I even have a club going with members getting thousands of dollars in items free on ebay..This evil entity must and will be reckoned with through the power of free speech…Just got a free I-phone in today..gotta love it..Seller told me to enjoy it as long as i left him positive ratings…

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