October 4, 2010, 11:28 AM

Marketing firm E-Dialog appoints an executive vice president of sales

GSI Commerce subsidiary hires Peter Ockerbloom from Boston Globe Media.

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Peter Ockerbloom

E-Dialog, a subsidiary of GSI Commerce Inc. that sells e-mail and multichannel marketing services, today said it has hired Peter Ockerbloom as executive vice president of sales. He will supervise the company’s global sales efforts.

Ockerbloom worked for 17 years with Boston Globe Media. He was vice president of display advertising for The Boston Globe and Boston.com, working with Fortune 500 companies and smaller, local businesses. He also worked at The Boston Globe as retail advertising director and corporate sales account manager and in classified automotive advertising sales.

“Peter’s proven success, extensive experience in the media industry and his strong relationships with Fortune 500 companies are vital as we continue our focus on helping large enterprises solve their most complex marketing challenges,” says John Rizzi, president and CEO of e-Dialog. “The addition of Peter further expands our ability to deliver solutions in a meaningful and relevant way for our clients globally and will help drive the execution of our vision in the burgeoning multichannel market.”

Ockerbloom reports to Rizzi.

Ockerbloom also serves on the board of advisors for Good2gether.com, a networking service for non-profit organizations. He is a former member of the board for Quadrant One and the Advertising Club of Boston.

E-Dialogue is part of GSI Commerce’s Global Marketing Services division.

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