October 1, 2010, 12:45 PM

Sponsored Case Study: When e-retailers are the consumers

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“Our goal with video is to engage users, who are becoming more visually oriented, with content from our conferences going back several years,” says Rogers. “We were upfront with Ai about the importance of video content and including video as a header in our main navigational bar, and Ai made it happen. Ai listened to our needs and priorities on this matter and helped us organize and expand the navigation paths to our video content.”

With web site technology becoming more sophisticated, having a site design partner that understands the design needs of clients and their business strategies is essential to creating a web site that will satisfy visitors, whether they are consumers browsing an e-commerce site or online retailers looking for the latest industry news.

“We found a site design partner in Ai that is as passionate, dedicated to, and vested in the project as our company,” says Rogers. “Ai took the time to understand how our vision for InternetRetailer.com connects to our business strategy and they never wavered on that commitment. Plus, they delivered a finished product in six months. The added value Ai brings to the table is something you can’t put a price on.”

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