The Top 500 retailer buys Campus Deals, which offers mobile coupons to college students.
(Page 2 of 2)
As the m-commerce space evolves and expands, implementing best practices can help retailers gain a strong foothold by providing shoppers a seamless and intuitive mobile experience. This can go a long way in establishing brand loyalty, engaging a new target audience and ramping up conversion.
Todd Luckey is senior user experience specialist at Usability Sciences Corp., a provider of web site usability testing and online customer experience research. He can be reached at firstname.lastname@example.org. Thaya Sundram is user experience researcher at Usability Sciences and can be reached at email@example.com.