October 1, 2010, 12:04 PM

Intelligent Design

(Page 2 of 2)

As the m-commerce space evolves and expands, implementing best practices can help retailers gain a strong foothold by providing shoppers a seamless and intuitive mobile experience. This can go a long way in establishing brand loyalty, engaging a new target audience and ramping up conversion.

Todd Luckey is senior user experience specialist at Usability Sciences Corp., a provider of web site usability testing and online customer experience research. He can be reached at tluckey@usabilitysciences.com. Thaya Sundram is user experience researcher at Usability Sciences and can be reached at tsundram@usabilitysciences.com.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jake Nickell / E-Commerce

What one web retailer learned from a bricks-and-mortar test

Threadless has closed its one physical store but found other ways to get its artist-designed ...

FPO

Devika Girish / E-Commerce

Eight lesser-known uses of beacons for retailers

Beacons, which communicate with consumers’ smartphones, are most often used to welcome shoppers to stores ...

Advertisement