October 1, 2010, 12:04 PM

Intelligent Design

(Page 2 of 2)

As the m-commerce space evolves and expands, implementing best practices can help retailers gain a strong foothold by providing shoppers a seamless and intuitive mobile experience. This can go a long way in establishing brand loyalty, engaging a new target audience and ramping up conversion.

Todd Luckey is senior user experience specialist at Usability Sciences Corp., a provider of web site usability testing and online customer experience research. He can be reached at tluckey@usabilitysciences.com. Thaya Sundram is user experience researcher at Usability Sciences and can be reached at tsundram@usabilitysciences.com.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Satya Krishna Ganni / Mobile Commerce

Understanding and serving shoppers on smartphones

Retailers need to know how smartphone users shop to take these shoppers from “I want ...

FPO

Justin King / B2B E-Commerce

Uncovering the secret to B2B e-commerce

The secret to success in B2B e-commerce is simple enough to understand, but hard to ...

Advertisement