September 28, 2010, 2:32 PM

Amazon will launch a Kindle app for BlackBerry’s new tablet computer

The app will enable shoppers to read books available in the Kindle Store.

Katie Evans

Managing Editor, International Research

Lead Photo

Consumers will soon be able to read books purchased in Amazon’s U.S. Kindle store on yet another device. The world’s largest online retailer is launching a Kindle app for BlackBerry’s soon-to-be-released PlayBook tablet computer.

Shoppers already can read Kindle books on Amazon’s Kindle, Kindle 3G and Kindle DX e-book readers; Apple Inc.’s iPad, iPod Touch, iPhone and Mac; PCs; devices using Google’s Android operating system and Research In Motion’s BlackBerry smartphones.

The new app will enable shoppers to read any of the more than 700,000 books available in the Kindle Store on BlackBerry’s new PlayBook tablet, which was unveiled yesterday. Research In Motion has yet to set a price or release date for the PlayBook, but says it expects it to be available in retail outlets and other channels in the United States early next year.  It plans to roll out the device in other countries in Q2 of 2011.

Amazon, No. 1 in the Internet Retailer Top 500 Guide, says the BlackBerry PlayBook app will include Amazon's WhisperSync technology, which saves and synchronizes a customer's bookmarks across devices, enabling users to pick up where they left off on any device that works with Kindle books.

More than 575,000 of the more than 700,000 books in the Kindle Store are $9.99 or less, Amazon says, including 80 New York Times Bestsellers. Kindle also automatically archives books purchased from the Kindle Store in an online library on Amazon where consumers can re-download the book wirelessly for free.


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