In its second-largest acquisition, Amazon buys the company for $970 million.
The tool makes enbales customers to increase the scalability, geographic coverage and performance of their targeted advertising applications.
IAB MIXX Conference, New York, NY – September 27, 2010 – Mirror Image® Internet, a leading provider of content delivery solutions powered by a patented global network, today announced the availability of a set of configurable Online Advertising Solutions. Targeted to online advertising networks, advertising exchanges, mobile advertising networks, real-time bidding platform vendors and other advertising-related providers, Mirror Image makes it fast and simple for customers to dramatically increase the scalability, geographic coverage and performance of their targeted advertising applications.
The new Online Advertising Solutions include configurable and extensible solutions to enable targeted ad rotation, pixel tracking (page tagging), billing verification, geo-targeting, mobile device detection, pre- and post- roll ad insertion, robot detection and other capabilities. New solutions are easily created and deployed through a simple configuration process.
Mirror Image’s Edge Computing Capabilities for Online Advertising Providers
Interactive online advertising providers have unique needs when it comes to scaling out their applications. Since their applications all execute sophisticated business logic -- for example, to present specific users with contextual advertising -- it’s not sufficient to simply push their static content through a content delivery network (CDN). Key elements of the application logic must also be deployed on the CDN often creating complexity, delays and added costs.
Mirror Image Internet enables interactive advertising providers to deploy their content and their highly customized business logic across its global content delivery network faster, more easily and more cost effectively than any other approach, usually going from initial meeting to deployed applications in just a few days.
A wide range of capabilities are delivered with Mirror Image’s Online Advertising Solutions, including the ability to:
- dynamically select, customize and serve appropriate ads and click-through URLs in real time based on cookie information, browser settings, device type and other information to enable targeting and retargeting;
- set cookie values in real time to record session information and maintain user history;
- record completions, click-through URLs, interaction with the ad, visitor information and other user activity in customized log files;
- include ad pricing in the real-time response based on customer specifications;
- perform IAB blacklist/whitelist detection and record information in the log file;
- access the server logs with customized content and in custom formats every 15 minutes for reporting;
- monitor delivery of ads for billing verification.
“Online advertising-related providers have special requirements,” said James G. Hart, Vice President of Sales and Marketing for Mirror Image Internet. “Their contextual applications must perform business logic at the edge, while their business climate requires the ability to quickly scale their applications on-demand, and in a cost-effective and flexible manner. Our new solutions are custom-tailored to meet these requirements.”
For more information on Mirror Image’s Online Advertising Solutions or to download a comprehensive whitepaper on the topic, visit www.mirror-image.com.
About Mirror Image Internet
Mirror Image® Internet, Inc. combines a patented global network with results-driven content delivery solutions to help customers deploy, monitor and refine online strategies. The company’s track record of success has given leading retailers, advertisers, media companies and enterprises the control they need to maximize assets and reduce costs while enhancing the visitor experience.
Mirror Image has been recognized by Internet Retailer magazine as the 2010 Vendor Leader in the Content Delivery Network Category for the fourth consecutive year. The company was also named a 2008 finalist in the Streaming Media magazine Readers' Choice Awards in the Global Content Network Delivery category. Mirror Image is a U.S.-based company incorporated in Delaware and headquartered in Tewksbury, Mass. Mirror Image was founded in 1997. For additional information, please visit www.mirror-image.com or call +1 866 374 4113.