DENVER, September 21, 2010 — Eight retail and financial clients from across the country recently chose Customer Communications Group, Inc. (CCG), as their partner in developing and fine-tuning a variety of loyalty, retention and direct marketing initiatives. CCG is a full-service, Denver, Colo.-based customer relationship marketing agency.
"After the economic turmoil of the past few years, customer relationships and loyalty marketing are at the top of many CMO's minds," says CCG President and CEO Sandra Gudat. "And companies are increasingly seeking out partners who can help them leverage the opportunities available from today's advanced loyalty technologies, databases and point-of-sale systems. We're excited to be at the forefront of it all with our new and existing clients."
Following are the new CCG clients that can be disclosed:
Bank of the West – Based in San Francisco, this $61 billion-asset bank offers a full range of business, corporate, personal, trust and international banking services. It operates 700 offices in 19 Western and Midwestern states. CCG is assisting the bank in leveraging data to better target retail customers for home equity products.
Dunham's Sports – One of the largest full-line sporting goods chains in the U.S., this Waterford, Mich., retailer serves customers through more than 150 stores in 12 states. CCG is helping Dunham's develop customer-centric e-mail marketing campaigns based on customer preferences and purchase behaviors.
Eddie Bauer – This outdoor wear and gear retailer, based in Bellevue, Wash., has approximately 370 stores in the U.S. and Canada. CCG is helping Eddie Bauer review and refresh its customer rewards program.
EZCORP – Based in Austin, Texas, this financial services company is a leading pawn store operator and provider of short-term consumer loans to the cash- and credit-constrained consumer. EZCORP has operations in the U.S., Canada and Mexico, as well as other strategic international partnerships. CCG is helping this fast-growing company develop a comprehensive marketing plan, and is providing other ongoing strategic and creative services.
TCF Bank – A Wayzata, Minn.-based financial holding company with $18 billion in total assets, TCF has 441 banking offices in Minnesota, Illinois, Michigan, Colorado, Wisconsin, Indiana, Arizona and South Dakota. CCG created an e-mail-based lead-nurturing program for the bank.
Ulta Salon, Cosmetics & Fragrance, Inc. – Ulta is the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products, and salon services in the United States. CCG is assisting the company in building a loyalty platform solution to help move its current loyalty program to the next level.
Whitney Bank – Based in New Orleans, La., and in continuous operation since 1883, Whitney specializes in community banking in the five-state Gulf Coast region. CCG is developing a customer newsletter for the bank and will manage ongoing creative needs for the communication.
CCG brings to its clients 30 years of expertise in developing actionable, knowledge-driven marketing initiatives that attract, retain and grow profitable relationships. Through strategic initiatives, data management, integrated creative services and a mandatory emphasis on maximum return on investment, CCG helps set industry best practices and puts them to work for its clients. To learn more, visit customer.com. Follow CCG on Twitter at twitter.com/customerprofit.