In its second-largest acquisition, Amazon buys the company for $970 million.
Will Schnabel oversees business development for the e-mail marketing services firm.
ATLANTA, Sept. 9-- Silverpop, a leading provider of email marketing and marketing automation solutions, has appointed Will Schnabel, an industry veteran and the company's former head of international markets, as vice president of business development. In this new capacity, Schnabel will continue to grow and drive deeper integration with Silverpop's extensive ecosystem of technology and service partners, helping customers reach even higher levels of value through Silverpop's marketing solutions.
"Silverpop is committed to delivering the industry's most comprehensive email marketing and marketing automation solution and partnerships are central to that commitment," said Bill Nussey, CEO of Silverpop. "We have always offered our customers an open platform that easily integrates with a wide range of complementary technologies, and now we are appointing an experienced executive to extend our business development efforts and create new revenue opportunities for our customers and partners alike."
Silverpop's comprehensive partner ecosystem already includes leading CRM, Web analytics, and related service providers such as Salesforce.com; Coremetrics®, an IBM Company; Adobe's Omniture Business Unit; Nedstat (now a part of comScore); Bazaarvoice, and SeeWhy and strategic consulting partners such as Acquire B2B; The Annuitas Group; Conselltants; Left Brain Marketing; Digital Day Creative Group; Arc Worldwide; Base One and Strateco.
Silverpop client Peter Glenn has benefited greatly from Silverpop's partnership with 8Seconds--a company that optimizes email marketing campaigns in real time. Peter Glenn relied on an 8Seconds integration to compare two different header images for a campaign promoting water sports. 8Seconds showed different images --a product-focused image or a lifestyle image --to different recipients within a test group and measured in real time which image led to greater clicks and conversions. This "winning" image was then automatically delivered to the remainder of recipients, who had not yet opened the email. Click rates for the more popular image were 63 percent higher.
"Thanks to an effortless integration between Silverpop and 8Seconds, we were able to quickly set up an automated campaign and improve effectiveness on the fly," said David Mahoney, director of marketing, Peter Glenn Ski & Sports. "No time was wasted between the test campaign and the optimized campaign, which means we quickly reached a large number of customers with more appealing communications that stand out in a crowded inbox."
"We want to empower our customers to design and execute the most sophisticated campaigns possible without requiring additional strain on precious resources," said Schnabel. "Experiences such as Peter Glenn's demonstrate the positive results that can be achieved through successful partnerships and the flexibility to meet the evolving needs and diverse requirements of today's marketers."
Schnabel brings to this new role proven success in growing business opportunities. Most recently, he spearheaded Silverpop's international operations and expansion throughout EMEA and Asia. Schnabel joined Silverpop after its acquisition of marketing automation and lead management provider Vtrenz in 2007 where he was president and CEO.
Silverpop is a leading provider of email marketing and marketing automation solutions. It helps marketers turn prospects into customers-and customers into fans-through the creation, automation and delivery of relevant, multichannel digital messaging. Companies rely on the Silverpop Engage platform to create and manage sophisticated email marketing campaigns that reach millions of individuals-one at a time-engaging prospective customers and enhancing lifetime customer value and brand loyalty. Silverpop's marketing automation capabilities enable B2B marketers to efficiently manage leads and drive qualified sales opportunities through scoring and by nurturing campaigns that move prospects from interest to conversion. Silverpop's industry-leading thought capital, strategic counsel, service and support helps B2C and B2B customers with the precise level of training and advice needed to quickly improve campaign results and ROI. With offices in the United States, the United Kingdom and Germany, Silverpop's marketing technologies are used by industry-leading brands around the globe. Best practices and white papers are available at www.silverpop.com.