September 8, 2010, 2:35 PM

After one week serving Yahoo, Bing-powered searches garner 24% of the market

Yahoo and Bing received 14% and 10%, respectively.

Lead Photo

Microsoft Corp.’s Bing Internet search platform began providing search results on Yahoo Inc. sites the last week of August. That week, Bing-powered searches garnered a 24.6% share of the search market, says Experian Hitwise, which measures Internet traffic.

Google continued to dominate the search market in August with 71.6% of the share, down slightly from 71.4% in July. Yahoo’s share declined slightly to 14.3%, from 14.4% in July. Bing’s month over month share was flat at 9.9%.

The percentage of clicks from Bing to shopping sites grew 64.7% year over year, from 1.7% to 2.8%. Google’s percentage grew 7.5%, from 18.7% to 20.1%, while Yahoo’s percentage was flat at 4.0%.

Experian also found that longer search queries—those five to eight words long—decreased 2% month over month in August. The most popular searches were two-word queries, such as “Gap slacks,” which comprised 23.7% of all searches.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Philip Rooke / E-Commerce

Global e-commerce: Big opportunities, but not in all markets

The CEO of an online retailer that’s actively marketing in 17 countries, with more to ...

FPO

James Kelly / E-Commerce

Google Shopping: What you don’t know can hurt you

Among other things, advertisers can’t see the search terms that don’t lead to their ads ...

Advertisement