September 7, 2010, 2:44 PM

Web sales increase 37% for Charming Shoppes in the second quarter

Total sales fell and comparable-store sales grew only slightly, but online sales boomed.

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Total sales fell and comparable-store sales grew only slightly, but online sales boomed for Charming Shoppes Inc. in the second quarter.

For the quarter ended July 31, plus-size apparel retailer Charming Shoppes, No. 128 in the Internet Retailer Top 500 Guide, reported:

  • Web sales increased 36.8% to $30.5 million from $22.3 million in the second quarter of 2009.
  • Total sales decreased year over year 1.8% to $517.6 million from $527.2 million.
  • Comparable-store sales increased 1%.
  • Net loss was $8.6 million compared with net income of $4.9 million in the second quarter of 2009.

“In the quarter, we delivered our first positive comp result in 15 quarters, and stabilized both our top line and our customer base,” says CEO Jim Fogarty. “Our customer base had declined significantly during 2009, and in order to stem the decline we went on ‘offense’ with our assortments, we were more promotional, and we invested in additional marketing. Our year-round and seasonal core assortments generally performed well.”

Internet Retailer calculates the Internet accounted for 5.9% of total sales in Q2 compared with 4.2% in the second quarter of 2009.

For the first two quarters:

  • Web sales increased 36.2% to $62.1 million from $45.6 million in the first two quarters of 2009.
  • Total sales decreased year over year 3.8% to $1.02 billion from $1.06 billion.
  • Comparable-store sales increased 1%.
  • Net loss was $4.7 million compared with a net loss of $1.6 million in the first two quarters of 2009.

 Internet Retailer calculates the Internet accounted for 6.1% of total sales in Q2 compared with 4.3% in the first two quarters of 2009.

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