September 3, 2010, 12:35 PM adds to its palette

The online retailer launches sites in Argentina, Czech Republic and Turkey.

Nesli Karakus

Senior Editor, Research

Lead Photo Inc., an e-retailer of posters, prints and artwork, has expanded its international e-commerce reach with the launch of localized web sites in three countries.

The new country-specific sites are in Argentina, in the Czech Republic and in Turkey. Each of those sites is in the country’s language and customers buy items in the local currency. E-mail confirmations and communications from the sites are also provided in the local language, according to

"Having already served over 10 million customers in over 120 countries around the world, we know that international shoppers have different needs that vary by country," says Geoffroy Martin, chief executive officer of, No. 100 in the Internet Retailer Top 500 Guide. already operated local web sites on five continents in 22 countries, including the United States, Australia, Japan, Brazil, the United Kingdom and France.


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