August 26, 2010, 2:15 PM

The Finish Line reduces page load times by 50%

The shoe retailer uses Dynamic Site Accelerator from Akamai.

Thad Rueter

Senior Editor

Lead Photo

Roger Underwood, senior vice president, e-commerce for Finish Line

 

The Finish Line Inc., an online retailer of athletic shoes, has reduced page load times by 50% after implementing the Dynamic Site Accelerator from Akamai Technologies Inc.

The technology makes web pages load faster by relying on web servers located across the country and world. For instance, a server located in Boston would deliver site data to consumers in that area, while servers located on the West Coast would handle shoppers there. The Finish Line declines to say whether conversion rates increased after the retailer began using the Akamai technology.

 

 

 

Finish Line uses Akamai’s technology to offload some of the retailer’s dynamic content to the vendor’s globally distributed platform, the vendor says. That frees up space on the retailer’s servers, leading to less downtime for consumers.

“Our core consumer has an affinity for technology and spends a significant amount of time on the Internet,” says Roger Underwood, the retailer’s senior vice president for e-commerce, technology and operations. “Not only do we need to continuously update our site to ensure that our product catalog is featuring the most current styles, but we also must ensure that our site is loading fast.”

The Finish Line is No. 166 in the Internet Retailer Top 500 Guide

 

Comments | 2 Responses

  • Thanks Thad. From personal experience I know I'll get frustrated with slow loading websites at times and simply leave them. I wonder how this affected The Finish Line's conversion rates?

  • Good day, Andrew. Thanks for reading and leaving a response. I'm afraid that I do not have an answer to your question, as The Finish Line has a policy of not sharing sales-related information such as conversion rates. Regards, Thad

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