August 24, 2010, 2:56 PM

Q2 web sales post a nice uptick for Ann Taylor

Ann Taylor's e-commerce sales grew by 37%.

Mark Brohan

Research Director

Lead Photo

Ann Taylor Stores Corp. had a strong second quarter but it was the e-commerce channel that grew the fastest.

For the quarter ended July 31, Ann Taylor, No. 122 in the Internet Retailer Top 500 Guide, recorded:

  • Total e-commerce sales were $35.8 million, a 37.2% increase from $26.1 million in the second quarter of 2009.
  • Web sales for the Ann Taylor Stores brand were $17.4 million, a 25.2% increase from $13.9 million in the prior year quarter.
  • Online sales for Ann Taylor Loft were $18.4 million, up by 51% from $12.2 million in the second quarter of 2009.
  • Comparable-store sales at Ann Taylor increased by 19.6%, but declined 3.1% for the Loft brand.
  • Total sales were $483.5 million, a 2.8% increase from $470.2 million in the second quarter of fiscal 2009.
  • Net income was $18.6 million, compared with a net loss of $18 million in the prior year.

“The Ann Taylor brand delivered an excellent quarter as momentum continued to build since the brand's evolution began in fall 2009,” says CEO Kay Krill. “Loft’s e-commerce and outlet channels, however, delivered very strong top-line performance, and all channels at the brand delivered solid gross margin results.”

Internet Retailer calculates the web accounted for 7.4% of total sales compared with 5.6% in the previous year.

For the first half of the year, Ann Taylor also reported:

  • Total e-commerce sales were $78.2 million, a 44.8% increase from $54 million in the prior year.
  • Web sales for Ann Taylor Stores were $38.3 million, a 36.3% increase from $28.1 million in the prior year.
  • Online sales for Ann Taylor Loft were $39.9 million, up by 54.1% from $25.9 million.
  • Comparable-store sales at Ann Taylor increased by 17.3%, and grew 2.7% for the Loft.
  • Total sales were $959.7 million, a 7% increase from $896.9 million in the prior year.
  • Net income was $41.2 million, compared with a net loss of $20.3 million in the prior year.

Internet Retailer calculates the web accounted for 8.1% of total sales for the first two quarters compared with 6% in the previous year.

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