August 24, 2010, 4:14 PM

E-mail Marketing Firm Listrak Expands Functionality for Online Retailers

Listrak Release 4.9 Enhances Remarketing and Reporting.

LITITZ, PA, Aug. 24, 2010 - Listrak, a leading e-mail marketing solutions provider, announced a new release to its web-based email marketing platform that online retailers will find useful as they prepare their holiday email strategies.  Listrak Release 4.9 is designed to help clients build better email campaigns that are targeted, timely and measurable, with the ability to track conversions and sales to specific email deployments for more accurate ROI reporting. Highlights of the new release, described in detail below, include: eCommerce Conversation Template Library, Omniture Remarketing Imports, Google Analytics Campaign and Content Definition, Conversion Tracking and Reporting, automated remarketing campaigns through SecondPass™, and Fusion Apps™ custom applications portal.  

Listrak's integration with Omniture allows users to import remarketing segments, such as shopping cart abandonment, product views, and purchases to automatically deploy campaigns to customers to encourage sale, up-sell and cross-sell opportunities.  Using SecondPass, emails can be automatically redeployed within a set number of days to all recipients who do not open the first message; which has been proven to generate response rates equal to 80% of the original send. 

Listrak has also updated its integration with Google Analytics.  Users can now customize campaign name and content definitions for easier reporting capabilities.  And, with the new conversion tracking functionality, users can easily track revenue to specific campaigns.

Other updates include new eCommerce conversation templates so clients can easily set up automated drip campaigns, a new Fusion Apps section where users can share new programs, reports, and projects, and additional security measures to defend against phishing attempts and unauthorized use of login credentials.

Listrak is an email marketing firm providing the solutions, software, and expertise to optimize the value of email. Listrak works with clients like Waterford, Wolfgang Puck, Royal Doulton, and Movies Unlimited to develop engaging email marketing that goes beyond the inbox to the individual, to deliver the extra percent in effectiveness and ROI.

 

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