August 23, 2010, 10:04 AM

Responsys Announces Expansion into Scandinavia with Responsys Denmark

The new Copenhagen office expands the e-mail marketing vendor’s foothold in continental Europe.

Copenhagen, Denmark – Aug. 17, 2010 – Responsys, Inc., a leading provider of on-demand email and cross-channel marketing solutions, today announced continued global expansion with the launch of Responsys Denmark in Copenhagen.

With leading customers already located in the area including COOP Danmark A/S, fitness dk, Nordisk Film Biografer A/S, and Pandora, Responsys has already established a strong market presence for delivering world class email and cross-channel marketing solutions to companies in Scandinavia.

“Responsys is growing at an unprecedented rate in the U.S. and abroad,” says Dan Springer, CEO of Responsys. “Denmark is a key entry point into Scandinavia with a population of very technologically savvy consumers. Coupling this with Denmark’s advanced adoption of mobile technology and other interactive channels makes it a natural growth opportunity. Our international business model is focused on offering a dynamic product set to the global cross-channel marketplace. Responsys is the only email and cross-channel marketing application that has the architecture and functionality to support leading brands and marketers anywhere around the world.”

COOP Danmark A/S is Denmark’s leading consumer goods retailer with 35,000 employees. COOP Danmark is owned by the cooperative FDB, which has 1.7 million members.

“We’re continuously working to develop our customer dialogue and integrate online channels into our marketing,” says Jacob Borup, Project Manager for COOP Danmark A/S. “Responsys is the ideal solution for COOP because it delivers the right functionality and scalability to enable us to communicate directly and dynamically with our 1.7 million members. Responsys’ flexible architecture allows us to integrate our online communications with other IT systems. As a result, we are now able to build personal relationships with our customers even if we’re Denmark’s largest retail chain.”

“Responsys offers the leading technology for managing successful email and cross-channel marketing campaigns and we are excited to introduce it to a rapidly growing market,” said Martin Wammen, Managing Director of Responsys Denmark. “Scandinavian consumers are savvy when it comes to how they prefer to receive communications, and by utilizing Responsys’ leading technology platform, Scandinavia customers will be able to target them in increasingly effective ways.”

Built from the ground up to support the requirements of global businesses, Responsys is the first on-demand email and cross-channel marketing solution that is truly global in scope. Its unique client/service architecture allows users to log on anywhere in the world and access the necessary campaigns and data in their native tongue. No other email and cross-channel marketing platform offers global businesses the critical functionality needed for planning, optimizing and executing marketing campaigns across email, mobile, social and web channels.

Responsys Denmark will host a complimentary, invitation-only event in Copenhagen on September 8, 2010 for local customers, partners and colleagues to discuss strategies, learnings and best practices for maximizing the business value of email and cross-channel marketing programs. To learn more visit http://www.responsys.com/citytour.

About Responsys

Responsys helps the best companies in the world execute highly effective marketing campaigns across key interactive channels – email / mobile / social / web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys’ Cross-Channel Lifecycle Marketing model, its top-ranked on-demand application suite, and award-winning services deliver the highest ROI and fastest time-to-value of any marketing solution available today. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys is trusted by world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Men's Wearhouse, PayPal, Southwest Airlines, StubHub, and UnitedHealthcare. For more information, visit responsys.com.

 

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