August 18, 2010, 12:32 PM

Yoox Group says ‘buongiorno’ to a 29.5% web sales surge

Yoox Group reports $94.9 million in web sales for the first half of fiscal 2010.

Bill Briggs

Senior Editor

Lead Photo

Yoox Group, an international online apparel retailer, tallied strong sales across the board in the first half of 2010.

As an international retailer, Bologna, Italy-based Yoox, No. 93 in the Internet Retailer Top 500 Guide, doesn’t break out quarter-to-quarter comparisons. For the first half of fiscal 2010, ended June 30, Yoox reported:

  • Web sales were 73.8 million euros (US$94.9 million), a 29.5% increase from 57.0 million euros (US$73.3 million) in the first half of 2009. The web accounted for about 76.5% of total sales compared with about 83.4% in the prior-year period, the company says.
  • Total sales were 96.6 million euros (US$124.3 million), a 41.4% increase from 68.3 million euros (US$87.9 million).
  • Commercial web services revenue was 22.7 million euros (US$29.2 million), up by about 101% from 11.3 million euros (US$14.5 million).
  • Sales in Italy were 23.3 million euros (US$29.9 million), up by about 23% from 18.9 million euros (US$24.3 million).
  • Sales to the rest of Europe were 46.5 million euros (US$59.8 million), up by 36.8% from 34 million euros (US$43.7 million) in the prior year period.
  • North America sales were 18.9 million euros (US$24.3 million), up by about 85.3% from 10.2 million euros (US$13.1 million).
  • Japan sales were 6.1 million euros (US$7.8 million), up by about 52.5% from 4 million euros (US$5.1 million).
  • Net income was 3.3 million euros (US$4.2 million), up by about 106% from 1.6 million euros (US$2.0 million) through the first six months of 2009.

Online retail sales were from and, the company’s apparel and accessories web sites. Yoox also owns the Yoox Services unit that provide retailers and manufacturers with technology such as e-commerce platform management and support, order and content management, merchandising, marketing, and fulfillment.


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