SAN FRANCISCO, CA, August 18, 2010 -- Digital shopping innovator Fluid, Inc., has again partnered with Quidsi, the parent company of Diapers.com, to deliver a breakthrough shopping experience – this time for Quidsi’s bold new business launch – Soap.com. Previously, Fluid helped Quidsi with a major redesign of Diapers.com, which went on to become the world’s fastest growing retailer. The complex design challenge for the much anticipated launch of Soap.com was to find effective ways to merchandise the wide variety of product categories and provide an integrated customer experience with the existing Diapers.com site, while not losing their focus on creating a strong new brand out of the gate – and Fluid delivered.
“We’re really excited about the customer-focused design innovations that are making Soap.com so compelling – from the highly personalized ‘Savings Center’ coupons, to critical details like the color comparison swatches for Cosmetics,” said Josh Himwich, director of eCommerce solutions for Quidsi. “Fluid is the only agency we know of that understands what it takes to create an extremely shoppable design, while at the same time delivering a highly branded experience that meets a brand’s vision.”
A few key features of Soap.com include “My Lists,” a personalized section to help shoppers organize and remember the items they regularly order; a seamless, shared shopping cart with the Diapers.com site for existing customers; and a robust multi-faceted navigation system for quickly sorting through the tens of thousands of household items in the Soap.com catalog.
“Our design work for Soap.com is some of the most exciting and rewarding work we’ve done,” said Andrew Sirotnik, chief experience officer Fluid, Inc. “The wide differences in product types was a real challenge to merchandise effectively, and in the end, the Soap.com site provides a great branded user experience that is at the same time optimized for conversion and ongoing increases in average order size.”
About Fluid, Inc.
Fluid is about Digital Shopping Innovation - creating engaging experiences that drive conversion, customer satisfaction and brand loyalty. Fluid delivers these results though custom agency engagements as well as the Fluid Retail Experience Platform software solution. Founded in 1990, Fluid customers range from mass market retailers to luxury goods manufacturers and include winning brands such as: Reebok, Sears, Vans, Nine West, Pottery Barn, Coach, Lucky Brand and The North Face, among others. More information about Fluid is available at www.fluid.com.
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