August 18, 2010, 1:20 PM

ColdwaterCreek.com led in consistency for July

ColdwaterCreek.com had the best site loading time last month, says Gomez.

Jon Love

Associate Editor, Research

ColdwaterCreek.com had the best consistency rating among large retailers for July, says Gomez, the web performance division of Compuware Corp. Last month the mass merchant had a site loading time of 5.26 seconds.

Rounding out the top five retailers after ColdwaterCreek.com, Gomez listed Netflix.com and QVC.com (6.85 seconds), Cabelas.com (7.01), and LLBean.com (7.10).

 In July, 25 of the 50 major retailers tested topped the group’s average consistency score of 9.03 seconds.

 The consistency ratings take into account differences in the speed of web page delivery across multiple visits.

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