The new app capitalizes on the quickly growing number of Android users.
AutoZone Inc. has added an Android version of its shopping app to complement its iPhone app. The Android version, which can run on any mobile device using Google Inc.’s Android operating system, is available for free in the Android Marketplace.
The new app is a strategic move to capitalize on the quickly growing number of Android users. Among smartphone operating systems, BlackBerry owns 35% of the market while iPhone has 28% and Android 13%, according to The Nielsen Co. But that 13% in Q2 2010 is up from 2% in Q2 2009. And shipments of Android phones from manufacturers to retailers grew 30.2% in the second quarter of 2010 compared with Q2 2009, according to Gartner Inc.
“AutoZone for Android is about giving customers the tools and information they need, how and when they need it,” says Jamey Traywick, director of e-commerce. “We’re helping customers find the parts and the repair information they need to do the job right the first time.”
Like the iPhone app, a shopper cannot complete a purchase on the Android app from AutoZone, No. 109 in the Internet Retailer Top 500 Guide. However, the app, built in-house, provides a tremendous amount of content and enables shoppers to:
- Locate a store, get store contact information and hours, and get directions to the store with a ZIP code or by using the phone’s built-in GPS technology.
- Create and store vehicle information to personalize their shopping experience.
- Create and manage shopping lists to expedite their in-store visits.
- Check pricing and availability for the parts they need based on their selected store.
- Get unlimited access to vehicle-specific repair instructions to help complete a project.
- View their AutoZone Rewards account balance.