August 17, 2010, 1:48 PM

For Neiman Marcus, m-commerce is an ‘extremely important’ part of e-commerce

The retailer has launched a mobile-commerce site that enables shoppers to browse and buy.

Bill Siwicki

Managing Editor, Mobile Commerce

Lead Photo

a screen shot of the mobile site

Neiman Marcus has identified mobile commerce as a key part of its retail strategy and today launched an m-commerce site that enables consumers to browse, search and purchase.

“Mobile shopping is an extremely important part of our overall Internet retail strategy,” says Gerald Barnes, president of Neiman Marcus Direct, No. 41 in the Internet Retailer Top 500 Guide. “I am particularly excited about the ease with which our customers can shop NeimanMarcus.com from any device no matter where they are.”

Shoppers type in the same web site address as the e-commerce site and then are automatically redirected to the m-commerce site optimized for the mobile device being used. M-commerce technology provider Usablenet Inc. built the mobile site.

Shoppers can search the site for a product through a site search box just below the site’s central hero shot, or they can drill down by category and sub-categories starting with category names that appear below the site search box. Customers can sign into their Neiman Marcus accounts to access complete account information, including order history and status, and default payment, billing and shipping information.

Consumers can use the site to access the retailer’s full online merchandise assortment.

Neiman Marcus is aggressively promoting its m-commerce site. The site currently opens with a large hero shot highlighting its Fashion Anywhere Sweeps. Customers who make any purchase on the retailer’s m-commerce site are automatically entered in a sweepstakes to win first class airline tickets and a $10,000 American Express gift card. Additionally, the merchant offers free shipping on all mobile orders.

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