August 12, 2010, 12:06 PM

Digby debuts key new features in a platform upgrade

The mobile technology provider has added bar code scanning and video.

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Digby, one of the first technology providers to focus on mobile commerce, has upgraded its platform to include features such as social media integration, bar code scanning and mobile video.

Retailers can use the Digby Mobile Commerce Software Platform to create m-commerce web sites and mobile apps. The platform optimizes for the latest generation of leading smartphones, including mobile devices running the iPhone, BlackBerry and Android operating systems.

Features new to the Digby platform include:

  • Bar code scanning, enabling consumers to use a smartphone camera to take a picture of a product bar code while in a store, allowing them to receive additional details about merchandise.
  • Video demonstrations, providing a direct connection to product videos.
  • Social media, integrating with Facebook and Twitter, as well as E-mail a Friend and customer ratings and reviews.
  • Rich, multiple image product views, giving mobile consumers a clear picture of products from all angles.

“As smartphones become a more critical part of people’s lives, interconnected with all of their social and communications tools, consumers expect to complete more everyday tasks with their phones,” says Iain Gillott, president and founder of iGR, a research and consulting firm focused on mobile. “With these new features, Digby is making mobile commerce easier for smartphone users and moving closer to the point where using a smartphone will be second nature."

In addition to the new consumer-facing features, Digby has increased investment in the back-end of its platform, including gaining PCI Level 1 security certification. The Payment Card Industry Data Security Standard, managed by major payment card networks like Visa and MasterCard, imposes the strictest requirements on the largest, or Level 1, merchants.

“Digby is 100% dedicated to all things mobile for retailers, and our research and development investments are strategic to delivering leading features optimized for today’s best mobile devices,” says Dave Sikora, president and CEO of Digby. “With more than 65 million smartphones expected to ship this year, Digby is uniquely positioned to help our retail partners lead the pack in creating unique and rich experiences for their customers, especially as the busy holiday selling season approaches.”

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