August 10, 2010, 2:08 PM

Web sales and net loss both grow for Bluefly in Q2

Online apparel retailer Bluefly grew web sales 3.5% to $20.54 million.

Mark Brohan

Research Director

Lead Photo

Online apparel retailer Bluefly Inc. posted higher revenue in the second quarter, but offset growth on the top line with a bigger net loss.

For the second quarter ended June 30, Bluefly, No. 163 in the Internet Retailer  Top 500 Guide, reported:

  • Web sales grew 3.5% to $20.54 million from $19.85 million in the second quarter of 2009.
  • Average order size increased 15.5% to $310.39 compared to $268.79 in the second quarter of 2009.
  • The number of new customers decreased 5% to 36,794 from 38,718.
  • Net loss increased 289.2% to $724,000 from $186,000 in the prior year.
  • Spending on fulfillment decreased 2.7% to $3.92 million from $4.03 million in the second quarter of 2009.
  • Spending on sales and marketing increased year over year 61.9% to $2.85 million from $1.76 million.
  • General and administrative expenses decreased 3.1% to $1.86 million from $1.92 million in the second quarter of 2009.

“We are seeing great momentum in our designer business and believe we have significant opportunity in our contemporary business as we move into fall,” says CEO Melissa Payner.

 For the first six months, Bluefly reported:

  • Web sales grew 2.6% to $40.78 million from $39.76 million in January through June of 2009.
  • Average order size increased year over year 13.8% to $294.70 compared to $258.88 in January through June of 2009.
  • The number of new customers decreased 7% to 79,326 from 85,323.
  • Net loss was $2.22 million compared with $3.3 million in the prior year.
  • Spending on fulfillment decreased 5.3% to $7.97 million from $8.42 million.
  • Spending on sales and marketing increased year over year 35.4% to $6.5 million from $4.8 million.
  • General and administrative expenses decreased 3.4% to $3.95 million from $4.09 million in January through June of 2009.

 

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