The Top 500 retailer buys Campus Deals, which offers mobile coupons to college students.
Adobe to spend $100 million on Omniture’s new headquarters
Adobe Systems Inc. will build a new campus for the web analytics unit in Utah.
Adobe Systems Inc. will spend $100 million to build a Utah campus for its Omniture business unit, which Adobe acquired last September for $1.8 billion.
Adobe has yet to determine the location of the campus, but Mark Garrett, Adobe’s executive vice president and chief financial officer, says the company expects to break ground in 2011 and that the campus will open in 2012.
Adobe has its headquarters in San Jose, CA. Omniture’s operations are based in Orem, UT, where the web analytics firm already employs 620. Garrett notes that the Omniture unit is one of the fastest-growing parts of Adobe’s business and that the firm is hiring for a mix of positions including software technology, sales, marketing, engineering and administrative. Garret says that over 20 years some 1,000 new jobs could be tied to the campus.
Omniture is the leading provider of web analytics technology to online retailers in the Internet Retailer Top 500 Guide, counting 224 of the 500 top e-retailers in North America as clients. Omniture accounts for about 10% of Adobe’s annual revenue.