PredictiveIntent, a UK-based provider of behavioural marketing technology has signed an agreement with leading US marketing and technology agency One Pica to bring PredictiveIntent’s enterprise solutions to their clients.
One Pica is an award winning East Coast-based agency specializing in experiential, digital, ecommerce and traditional marketing for major brands such as Accor, Fujifilm and National Geographic. One Pica works with these brands to uncover creative end-to-end marketing strategies and solutions based on best of breed technologies.
“We don’t just look at the front of the house; we look at every department in an organization where technology improves business results by providing service to, or capturing information about customers. Our total company approach to design and development links the people, platforms and processes that support everything from marketing, product development and merchandising, to sales strategy, customer service, fulfilment and billing,” explains Gregory Segall, President.
“The ability to create a digital user experience that dynamically adapts to customer behaviour is emerging as a key success factor in any end-to-end interactive strategy. That’s why we have chosen to work with PredictiveIntent; their technology is extremely flexible and we appreciate that they base their compensation on measurable increases in revenues – that makes it even more attractive for us to deliver compelling revenue-generating solutions that are completely tailored to each of our customers.
“PredictiveIntent understands the opportunities to improve online merchandising within an online store, and across the store’s bigger digital environment. Their solutions enable dynamic targeting of products and content to every individual, whether they are visiting an online store directly or interacting with social media created by affiliated brands and retailers,” he added.
“Affordable, feature rich technology is a major factor in any solution; however it is the knowledge and experience of how to implement it effectively for any given online retailer that is the key ingredient to a deliver an effective solution. We are absolutely delighted to be working with One Pica, they are the ideal partner since they fully understand the power of behavioural marketing and have the technical skills to comfortably represent our products and services in the US market” said Neil Hamilton, Co-Founder and CEO of PredictiveIntent.
About PredictiveIntent
www.predictiveintent.com
PredictiveIntent is a privately held UK Ltd company based in Poole, Dorset. The company has developed patent pending behavioural marketing software which it currently markets in a SaaS format and through white label partnerships with eCommerce, CMS and Publishing software providers, Magento being the most significant to date.
PredictiveIntent’s innovative and intelligent behavioural profiling, targeting and analytical solutions enables customers to obtain a deep understanding of site visitors– demonstrably increasing conversion rates and loyalty by personalising the digital experience for each and every visitor attracted.
Our sophisticated, flexible, profiling and targeting tools are specifically designed for easy connection and integration into third party content management, publishing and commerce platforms, making PredictiveIntent an essential choice for any business serious about maximising visitor potential.
For more information about PredictiveIntent, please contact Neil Hamilton, CEO on neil.hamilton@predictiveintent.com.
About One Pica
www.onepica.com
One Pica is a marketing and technology agency. We are equal parts great-idea people and getit-done people specializing in experiential, digital, traditional and social marketing. We believe that great brands strike a balance between strategic intentions and creative excellence. We also think the best solutions are market-based but operationally driven, and we’re specifically focused on technology that connects your business to your customers. We design exceptional e-commerce experiences that help our clients increase their revenues and grow their market share. Our clients include Fujifilm, Crumbs Bakeshop, Accor, SAP, Boston Celtics, Nuance Communications, ’47 Brand and National Geographic.
For more details about One Pica, please contact Gregory Segall, President at gsegall@onepica.com
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