July 29, 2010, 6:23 PM

ChannelNet goes mobile with its connect-to-consumer tool

Retailers and brands can now use SiteBuilder to connect to mobile consumers.

Katie Evans

Managing Editor, International Research

Lead Photo

ChannelNet Inc., a multichannel marketing services and technology vendor, has released a mobile version of its SiteBuilder software program. The program enables multichannel retailers or brands to connect online consumers to a store, call center or other sales channel when a consumer either doesn’t want to shop online or can’t because the seller doesn’t sell via the web.

The mobile version enables ChannelNet clients to use this tool for consumers accessing web sites via a smartphone.  “We’ve basically enabled our platform to work well on a mobile phone,” says CEO Paula Tompkins. She says ChannelNet slimmed down the features and functions in its traditional SiteBuilder program, eliminating any Flash and video and making text larger and boxes large enough so that consumers can easily enter information.

The cost for the mobile version will be an undisclosed  one-time creative fee to optimize the program for mobile web access, Tompkins says.

“Mobile is fast becoming an important communications channel for organizations as more consumers use their mobile device to call, e-mail, browse, text and chat,” she says. “It’s a very practical tool for busy individuals who need to easily locate their destination and know that what they’re shopping for will be available when they arrive. Our clients are planning and executing mobile-friendly web sites that are aligned with their broader multichannel customer experience strategy.” 

SiteBuilder is often used by brands such as car dealerships, which market products consumers rarely buy online.

Benjamin Moore & Co., which sells its paints to consumers through a network of more than 4,000 retail stores, uses SiteBuilder to enable retail shops to schedule appointments with interested customers. Window coverings retailer Hunter Douglas uses it for similar purposes.  Tompkins says Benjamin Moore will soon go live with the mobile SiteBuilder service.

The number of U.S. consumers using smartphones increased 8.1% between March and May to 49.1 million, says web measurement firm comScore.

Other vendors have started offering web tools on mobile devices. Live chat software vendor Bold Software recently launched an iPhone app that enables employees to engage in live chat sessions from their Apple smartphones.

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