July 28, 2010, 3:54 PM

Vitamin Shoppe pumps up its direct sales in Q2

Direct sales, which are almost all online, increased modestly for Vitamin Shoppe Inc. in the second quarter. Direct sales and total revenue increased by 5% and 12.3%, respectively.

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 Direct sales, which are almost all online, increased modestly for Vitamin Shoppe Inc. in the second quarter.

For the quarter ended June 26, Vitamin Shoppe, No. 177 in the Internet Retailer Top 500 Guide, recorded:

 

  • Direct sales increased 5.1% to $20.37 million from $19.38 million in the second quarter of 2009.
  • Total sales increased 12.3% to $192.2 million from $171.1 million in the second quarter of 2009.
  • Retail sales increased 13.2% to $171.86 million from $151.76 million in the second quarter of 2009.
  • Comparable-store sales increased 8.6%.
  • Net income increased year over year by 73.8% to $7.3 million from $4.2 million.

“The increase was the result of the growth in comparable-store sales, strong performance from new stores and a 5.1% increase in direct sales driven by further expansion in Vitamin Shoppe's online business,” the retailer says.

Internet Retailer calculates direct sales accounted for 10.6% of total revenue in the second quarter compared with 11.3% in the prior year.

For the first two quarters, Vitamin Shoppe also reported:

 

  • Direct sales increased 6.5% to $42.91 million from $40.29 million in January through June of 2009.
  • Total sales increased 11.7% to $383.84 million from $343.69 million in January through June of 2009.
  • Retail sales increased 12.4% to $340.93 million from $303.40 million in January through June of 2009.
  • Net income increased year over year by 82.9% to $16.03 million from $8.76 million.

“2010 started strong and that momentum continued into the second quarter," says CEO Rick Markee. “We continue to achieve operating leverage across our business.

Internet Retailer calculates direct sales accounted for 11.2% of total revenue in the second quarter compared with 11.7% in the prior year.

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