July 28, 2010, 3:18 PM

Opportunity knocks for merchants who embrace optimization

(Page 2 of 2)

 Natural search has a natural attraction because of its lower cost for smaller web retailers such as SophiasStyle.com, on online children’s apparel retailer. The company gets about 70% of its traffic from natural search, says Belinda North, president. “Natural search helps us level the playing field against the big companies like Gap and Gymboree. People are typing in longer and longer search terms and that’s an opportunity for us to get some traffic. We sell really specific, boutique items.”

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jock Purtle / E-Commerce

What is your e-commerce business worth?

The founder of a merger and acquisitions consulting firm examines how e-retailers can know the ...

FPO

Adrien Henni / E-Commerce

Alibaba and Chinese e-commerce rivals target Russia

Besides Alibaba, Chinese e-commerce companies like LightInTheBox and DinoDirect are seeking deals to get goods ...

Advertisement