July 26, 2010, 12:26 PM

PowerReviews appoints a Wal-Mart executive to lead sales and marketing

Cathy Halligan has held multiple e-commerce jobs for the retailing giant.

Lead Photo

Cathy Halligan

PowerReviews Inc., which sells rating and reviews technology to online retailers, has appointed Cathy Halligan as senior vice president of sales and marketing, a new position. Halligan had worked as vice president of marketing development, global e-commerce, for Wal-Mart Stores Inc., No. 6 in the Internet Retailer Top 500 Guide. 

“I will be leading the company’s continued rapid customer and revenue growth,” Halligan says. “I will also be responsible for new market opportunities and social commerce  solutions.”

She also has worked as chief marketing officer and vice president of multichannel integration for Walmart.com, and in executive positions at retailers Williams-Sonoma Inc., No. 26 in the guide, and Blue Nile Inc., No. 58, and The Gymboree Corp., No. 301.

Halligan reports to Pehr Luedtke, CEO of PowerReviews.

“Cathy’s extensive background in retail, understanding of world class and emerging brands, and depth of her leadership make her uniquely qualified to further accelerate the PowerReviews marketing and sales efforts,” he says.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Adrien Henni / E-Commerce

eBay and Russian Post accelerate cross-border deliveriies

EBay and Russian Post have signed a memorandum of cooperation aimed at reducing the time ...

FPO

Ernie Diaz / E-Commerce

Can Tencent win the mobile commerce battle with Alibaba?

The two Chinese Internet giants are increasingly encroaching on each other’s territories. A Beijing-based marketing ...

Advertisement