In its second-largest acquisition, Amazon buys the company for $970 million.
The web-image company plans to launch new products and expand geographically.
Pixazza Inc. has raised $12 million in a Series B investment round led by Shasta Ventures, with August Capital, CMEA Capital and Google Ventures also taking part. The web-images company will use the money for product growth and expansion.
Pixazza’s technology enables a consumer to hover a mouse over images on a retail web site to learn about products and find related items. The company’s technology matches products inside an image with similar items from its network of advertisers. Pixazza says its reaches 25 million unique visitors per month through its publisher network, and that its technology accounts for 8 billion image views annually. At least 66% of the visitors are from the United States.
"Images dominate the Internet and comprise the most visually appealing aspects of many web sites, yet images have remained static for more than 15 years," said Bob Lisbonne, CEO of Pixazza. "This new round of funding provides the resources to realize our vision of making every image interactive by revealing the information inside the trillions of images across the web."
The company also says that Tod Francis, managing director at Shasta Ventures, will join Pixazza's board of directors.
Over the past year, Pixazza has launched an AdPix program for the use of images in display advertising and Shopdot, a self-service publishing technology.