July 26, 2010, 2:37 PM

Nike names new execs in North America and China

Nike hopes to double its size in China by 2015.

Katie Evans

Managing Editor, International Research

Lead Photo

Sports apparel and footwear manufacturer and retailer Nike Inc. has shuffled executives in North America and China.

Willem Haitink will become vice president and general manager of the Europe, Middle East and Africa business for Nike’s Converse division.  Craig Cheek will replace Haitink as vice president and general manager of greater China for Nike, No. 48 in the Internet Retailer Top 500 Guide.  Elliott Hill will fill Cheek’s former role, leading Nike North America.

During his time at the helm of Nike in China, Haitink led his team through the Beijing Olympic Games. In his new post, Haitink will report to Nick Stowe, senior vice president of Converse International. Haitink started with Nike more than 15 years ago and has had several senior leadership roles including general manager of Nike Mexico and of Nike’s Central, Eastern Europe, Middle East and Africa businesses.

Cheek most recently worked as vice president and general manager of Nike North America. He started with the company 20 years ago and has held various senior management roles in the sales, product development and general management areas of Nike. As vice president and general manager of greater China, Cheek will report to Gary DeStefano, president of global operations for Nike.

“Craig will lead us forward to achieve our goal of doubling our size in China by 2015,” DeStefano says.

Before his new role, Hill was vice president of global retail. Hill started with Nike more than 22 years ago and has held various management roles within the company’s sales, product and retail organizations around the world. As vice president and general manager of North America, Hill will report to DeStefano.

Nike's 2009 web sales totaled $376.61 million, according to Internet Retailer estimates.

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