July 26, 2010, 4:03 PM

Drugstore.com introduces a site for vitamins and supplements

The e-retailer unveils VitaminEmporium.com, which sells vitamins and supplements.

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Drugstore.com Inc. today officially launched a web site where consumers can buy vitamins and supplements. Shoppers at VitaminEmporium.com also can buy such items as shampoo, toothpaste and pet products.

VitaminEmporium went live a few weeks ago but the retailer made no formal announcement until today as workers refined the site, says a spokeswoman for drugstore.com, No. 46 in the Internet Retailer Top 500 Guide. “The marketing effort is revving up now,” she says.

The site offers thousands of products, according to the e-retailer, which would not be more specific. The retailer offers flat shipping rates of $4.99 per order. Shoppers also receive from the retailer credits of 105% of the purchase price on items for which consumers find lower prices at other web sites.

The site’s Your List feature offers customers  personalized home pages that display products previously ordered. Consumers can check a box next to an item to re-order it.

The site also offers automatic shipments for products typically ordered at regular intervals between 30 days and 180 days.

The launch of the vitamin and supplement site comes less than three months after drugstore.com introduced another site, DeluxeSalonSupply.com, that was designed for salons and spa operators, giving the retailer a foothold in selling products to business operators.

That announcement came as drugstore.com said it would sell its online pharmacy business to pharmacy services provider BioScrip to concentrate on the beauty segment.

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