July 23, 2010, 2:33 PM

E-commerce sales declined slightly for Deckers in Q2

The footwear manufacturer and online retailer’s total sales grew 33.8%.

Lead Photo

Web sales were essentially flat for footwear manufacturer and online retailer Deckers Outdoor Corp. in the second quarter.

For the second quarter ended June 30, Deckers, No. 170 in the Internet Retailer Top 500 Guide, recorded:

  • Web sales of $5.2 million, a decline of 1.9% from $5.3 million in the second quarter of 2009.
  • Total sales increased 33.8% to $137.1 million from $102.5 million in the second quarter of the prior year.
  • Retail store sales increased 63.9% to $10 million from $6.1 million in the second quarter of 2009.
  • Same-store sales increased of 19.2%
  • Net income increased year over year to $229.6% to $8.9 million from $2.7 million.

“Our e-commerce business for Ugg brand sales were up double-digit in the second quarter driven by heightened demand for the spring line,” Deckers CEO Angel Martinez told analysts on the company’s second quarter earnings call. “This was offset by lower sales from our other brands, which were up against difficult comparisons because of high closeout level in the prior year, which we didn't have this year.”

Internet Retailer calculates the web accounted for 3.8% in the second quarter compared with 5.2% in the prior year.

For the first two quarters, Deckers also reported:

  • Web sales of $23.6 million, an increase of 9.8% from $21.5 million in the first six months of 2009.
  • Total sales increased 23.7% to $293.0 million from $236.8 million in the first six months of 2009.
  • Retail store sales increased 65.5% to $33.1 million from $20 million in the second quarter of 2009.
  • Net income increased year over year 79.5% to $27.1 million from $15.1 million.

Internet Retailer calculates the web accounted for 8.0% in the second quarter compared with 9.1% in the prior year.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Satya Krishna Ganni / Mobile Commerce

Mobile sites better than responsive design for shopping

Dedicated mobile commerce sites for smartphones and tablets and mobile apps are unparalleled in providing ...

FPO

John W. Spelich / E-Commerce

What do Chinese online consumers want to buy from the U.S.?

Yes, they want luxury goods, but they also want baby formula and skin lotions. The ...

Advertisement