July 22, 2010, 6:33 PM

For an Aspen events company, mobile is the ticket

Belly Up Aspen, a performance arts center, finds mobile commerce wins over customers.

Paul Demery

Managing Editor, B2B E-commerce

Lead Photo

“I was surprised how many sales we had very quickly after doing a minimal amount of marketing,” says Kimberly Kuliga, general manager of Belly Up Aspen, which manages a performing arts center in the ski resort town of Aspen, CO.

Belly Up Aspen, which puts on musical concerts ranging from Beatlemania Live to Snoop Dogg, has developed a mobile commerce presence with Front Gate Tickets.

Front Gate enables ticket sellers to enter content about events and tickets once into a software-as-a-service online ticket management system for immediate distribution to their own e-commerce sites, mobile commerce applications and social media networks, as well as to the hosted online tickets portal Front Gate provides to its clients at FrontGateTickets.com.

Front Gate hosts Belly Up Aspen’s mobile ticket portal at mobile.independenttickets.com/bellyupaspen/iphone/

“Living in a town with many tourists, mobile ticketing allows people to know what shows we have performing and purchase tickets without needing their computers,” Kuliga says. She adds that the Front Gate mobile ticket portal lets Belly Up Aspen’s customers establish accounts to expedite mobile ticket purchases. “With the system allowing customers to create accounts, they can now purchase tickets within three steps while out to dinner or just arriving in town.”

For now, Front Gate’s mobile tickets portal is designed to be accessed through iPhones, but it is also developing access for Android and BlackBerry phones, Kreinik says.

Front Gate provides its clients with an online ticket content management application that automatically updates their mobile sites as soon as they add content, Kreinik says.



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