Alanna Clark, a former director of marketplace performance and analytics for Yahoo Inc.’s APT and The Right Media Exchange media-buying platforms, will be responsible at AudienceScience for forging new relationships with advertising networks that help connect online publishers and advertisers. AudienceScience is an online marketing services firm that provides a platform for targeting consumers with ads tailored to their interests.
Clark most recently worked as director of business development at AdMeld, an online advertising service that helps online advertisers, including Discovery Communications, IAC/InteractiveCorp and AccuWeather, connect with advertising networks and platforms.
She will report to chief revenue officer Denise Colella, who is a former colleague of Clark’s at The Right Media Exchange.
“Alanna’s strong technology background and expertise in developing strategic relationships will be incredibly helpful in continuing to establish AudienceScience as the global leader in audience targeting,” Colella says. “Our partnerships with other industry leaders are essential to the success of our leading technology platform and with the addition of Alanna to the team, we could not be more confident that we have placed those valuable relationships in capable hands.”
AudienceScience provides marketing services to clients including Skechers, American Airlines and several major news organizations including New York Times Digital and Wall Street Journal Digital.