July 16, 2010, 4:45 PM

eBay walks a fashionable app down the runway

The online marketplace giant takes another step in its strategy of developing apps for individual categories.

Bill Siwicki

Managing Editor, Mobile Commerce

Lead Photo

Internet giant eBay Inc. has been making giant strides in m-commerce for a couple of years. Its strategy of late is to introduce an increasing number of mobile apps for specific product categories. Now it has debuted eBay Fashion, an app for the iPhone and iPod Touch.

Shoppers can use the app to browse, search and buy items from a massive selection of new, designer, branded and vintage merchandise.

“With eBay’s Fashion app, we’ve created a unique shopping experience that consumers cannot get in front of a desktop computer, or even in a bricks-and-mortar store,” says Steve Yankovich, vice president of mobile platform. “Shoppers can browse the millions of clothing items on eBay’s ‘racks’ and build outfits to share with friends.”

The eBay Fashion iPhone app offers multiple features to help shoppers find a look and discover new styles, including:

The online marketplace giant takes another step in its strategy of developing apps for individual categories.

  • A “personalized closet” allowing users to add, store and curate fashion finds in one place.
  • An outfit builder enabling users to mix and match items from their personalized closet.
  • Social media sharing functions so users can share fashion finds via Facebook, Twitter and e-mail.
  • The eBay Fashion Vault, which offers instant access to new, fixed-price clothing, shoes and accessories through exclusive, limited-time discounts on designer brands.
  • A virtual gallery showcasing the latest trends and fashions on the home screen in a slideshow format. Users tap the picture of an item they like to search for similar items available on eBay’s Marketplace.
  • A customized eBay account view from the fashion perspective through My eBay (Fashion), only displaying fashion listings to help users plan their wardrobes.

With more than 10 million downloads of eBay’s core iPhone application, the company expects to generate $1.5 billion in sales through m-commerce in 2010. Apparel is eBay’s No. 1 mobile category in terms of items sold.

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