The total value of Alibaba shares sold as part of the IPO reached $25 billion after underwriters exercised their options, making it the largest ...
The travel site names Chris Orton chief marketing officer.
Orbitz Worldwide Inc. named Chris Orton chief marketing officer.
Orton previously worked as senior director of Internet marketing at eBay Inc., where he managed the online marketplace’s paid search, shopping comparison, search engine optimization, affiliates and display marketing channels.
"Chris is an absolute leader in developing algorithmic approaches to online marketing and customer relationship management,” says Barney Harford, Orbitz Worldwide president and CEO. “We believe his deep experience of applying massive data sets to marketing opportunities will make Orbitz a more effective and efficient marketing organization."