July 12, 2010, 2:01 PM

eBags.com bags a new marketing chief

The company hires L.L. Bean veteran Chris Wilson.

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EBags.com has named Chris Wilson chief marketing officer and vice president of marketing. Wilson is responsible for the retailer’s marketing, web design and branding and will also work on improving the customer experience throughout all eBags.com customer touch points.

Chris comes to eBags.com after having spent 17 years at L.L. Bean Inc., where he most recently was vice president of e-commerce. His career at L.L. Bean included positions in loyalty, customer acquisition and international.

“Wilson brings a wealth of marketing, customer experience and e-commerce knowledge to eBags and I am ecstatic to bring someone of his caliber to the team,” says Vince Jones, eBags.com CEO. “L.L. Bean is an iconic brand that is passionate about delivering a great customer experience and I look forward to Chris bringing those qualities to us here at eBags.”

Wilson serves on the board of directors of Shop.org.

EBags.com is No. 117 in the Internet Retailer Top 500 Guide and L.L. Bean is No. 24.

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