July 12, 2010, 2:28 PM

Borders offers free e-books

The promotion is aimed at spurring downloads of its new e-book store app.

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In an effort to spur downloads of its new e-book store app, Borders Inc. is offering consumers who download the app free downloads of five e-books. The promotion runs through Wednesday.

The books available for free downloads are Dean Koontz’s “Frankenstein: Prodigal Son,” Lee Child’s “One Shot,” Michael Scott’s “The Alchemyst,” Julia Child’s “Julia’s Kitchen Wisdom” and Jillian Michaels’ “Master your Metabolism.” Borders is also allowing consumers to download a preview chapter from Danielle Steel’s upcoming novel “Legacy,” which will go on sale on Sept. 28.

Borders, No. 194 in the Internet Retailer Top 500 Guide, last week launched its e-book store, along with Android, Blackberry, iPhone and iPad apps. The multichannel bookseller says its e-book store has 1.5 million titles, including thousands of free titles. The books come in a variety of formats, including digital and PDF files, the retailer says.

 “We're committed to giving our customers the best possible value in digital books, independent of the device," says Mike Edwards, Borders CEO. "We're exceptionally pleased with the number of downloads of our Borders applications and early response to our eBook offerings. To thank our customers for their continued loyalty to the Borders brand, we want to provide them a sample of the great content available on Borders.com."

Borders says it is also offering its 38 million loyalty program members multiple incentives to shop at the e-books store, including gift cards, free shipping on certain items, double loyalty club dollars, also known as Borders Bucks, and exclusive offers on select digital titles.

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