July 8, 2010, 3:11 PM

PriceGrabber adds another mobile bar code scanning app

(Page 2 of 2)

Others assert that the bar code is about much more than price comparisons. Product reviews, promotions, consumer ratings, are all available with bar code scanning technology, says Julie Ask, an analyst with Forrester Research Inc.

Not everyone is seeking the cheapest price on every purchase, Ask says. “People need to feel comfortable, she says. “They want to know they’ve bought the best product to fit their needs and want good customer service. There is also an issue of convenience—how much would I save if I have to drive to buy a product that I want? Can I wait to order online and have it delivered?”

Sucharita Mulupuru, vice president and principal analyst with Forrester, says in the categories where price is really a factor, shoppers were already looking for the best price long before bar code scanning emerged. “Certain product categories that are high consideration and that people will wait for the best deal for—say, a TV or a fridge—will be affected by this,” she says. “But let’s face it, they already are.”







 



 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jock Purtle / E-Commerce

What is your e-commerce business worth?

The founder of a merger and acquisitions consulting firm examines how e-retailers can know the ...

FPO

Adrien Henni / E-Commerce

Alibaba and Chinese e-commerce rivals target Russia

Besides Alibaba, Chinese e-commerce companies like LightInTheBox and DinoDirect are seeking deals to get goods ...

Advertisement