July 2, 2010, 1:15 PM

Responsys expands its Australian presence

E-mail marketing firm buys a majority stake in Eservices Group.

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E-mail and cross-channel marketing services firm Responsys Inc. has bought a majority stake in Eservices Group Pty. Ltd., a similar company based in Australia.

Responsys inherits more than 40 clients from Eservices, which will operate under the name EservicesResponsys. Those clients include NewsCorp, National Australia Bank and telecommunications group Telstra Corp., says Dan Springer Responsys CEO. Non-Australian Eservices clients include Vodafone Group PLC, a U.K. mobile network operator, and BMW, the German automobile manufacturer, he adds.

Terms of the cash deal were not disclosed.

“This deal makes Responsys the single largest shareholder in Eservices, reflecting the major commitment Responsys has to the Asia-Pac market,” Springer says. “EservicesResponsys will become Responsys' global service hub for the Asia-Pacific region.”

Responsys last year opened an office in Sydney, Australia to serve clients in that country and New Zealand. In October, Responsys bought Smith-Harmon, a provider of digital marketing services, e-mail and cross-channel marketing services, in a cash and stock transaction.

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