June 29, 2010, 4:01 PM

Navigating the two paths to building an m-commerce site

A Tickets.com executive will explore mobile design strategies at the Mobile Commerce Forum.

Internet Retailer
Lead Photo

Sheri Fink, Tickets.com director, e-commerce and strategic alliances

Two schools exist when it comes to web page presentation on mobile phones—design a mobile site separate from the e-commerce site or let the mobile device reflect the e-commerce design.

Whichever approach a marketer adopts, the m-commerce and e-commerce teams need to know the pluses and minuses of each, says Sheri Fink, Tickets.com director, e-commerce and strategic alliances.

"There are many considerations when determining the best strategy for taking your e-commerce brand into the mobile realm," she says.

Fink will share her experience developing the Tickets.com mobile site and the challenges her team faced throughout the mobilization process in a session entitled Designing for Mobile at the Mobile Commerce Forum 2010, Oct. 12 and 13 at the Hyatt Regency in Chicago.

Why Our Editors Asked Sheri to Speak

Though mobile commerce is a relatively young sales and marketing channel, Tickets.com already has broad experience in the mobile realm. Owned by Major League Baseball Advanced Media, it handles ticket sales for several teams as well as other sports and entertainment organizations. Sheri has been instrumental in developing and implementing the mobile program at Tickets.com and in creating mobile sites for organizations including the Daytona International Speedway, Wolf Trap Foundation for the Performing Arts and 13 Major League Baseball teams.

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