June 29, 2010, 4:04 PM

Moxsie lets shoppers get next season’s goodies now

Moxsie First lets registered members log in and order designs before they hit stores.

Katie Evans

Managing Editor, International Research

Topics: Gilt Groupe, Moxsie

Lead Photo

Putting a new twist on popular members-only sites such as Gilt Groupe that offer flash sales on designer duds at deep discounts, Moxsie, an online-only apparel merchant focusing on independent fashion and designers, has launched Moxsie First, a site that lets registered members log in and order designs from designers’ upcoming collections.

With the tagline Shop Next Season Now, Moxsie First, available at www.first.moxsie.com, says it offers its members products before they hit any other stores. Membership is free and the site showcases new pieces from independent designers each week for one week only. Shoppers can see the approximate ship date for goods and view each week a few selections from a handful of designers.

The site has attracted several thousand members since it launched June 15, a Moxsie spokeswoman says. “We’re spreading the word mostly via our newsletter and through our social media through channels like Twitter and Facebook,” she says. “We are extending some outreach to bloggers as well.”

She adds the company launched the Moxsie First site, which it built in-house, because many Moxsie customers are fashion fanatics who want to be the first to wear a piece of clothing.  “When we placed items on preorder on Moxsie.com, we’d just sell out so quickly,” the spokeswoman says. “Now if you register and buy via Moxsie First, you’ll not only be the first to see it, but it can’t sell out before you get it.”

Moxsie First is one of several marketing initiatives the retailer has launched of late. Moxsie uses ShopAds, online and mobile display ads from Adgregate Markets that, when clicked, create an entire e-commerce experience—from product page through checkout—within a screen overlay that shows up above a web page. That means shoppers can buy without navigating back to the Moxsie e-commerce site. And, since December, Moxsie.com’s Twitter followers have grown from 800 to more than 54,000 as the retailer ramped up its use of the social network to offer contests, videos, and sneak peeks of new merchandise.


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