June 25, 2010, 4:24 PM

Moms and grads mean big sales for LifePics

LifePics' online photo books orders boomed in April and May.

Lead Photo

Lifepics, which provides photo-finishing services to retailers, says shoppers ordered more than four times the number of its online photo books in April and May 2010 compared to the same period last year.

Photo book orders increased 412%, the retailer says. LifePics did not give specific numbers.

"Photo books provide a greater profit margin for our retailers,” Ken McDonald, LifePics vice president of marketing.  “If a retailer can produce a high-quality photo book in-house in an hour, they have leveraged themselves as a more trusted and convenient option than other mail order photo book producers, and set themselves up for exponential profit growth as photo books become more and more popular."

LifePics offers about 3,000 photo book options, and shoppers can pick them up at a retailer or have them delivered to their door. LifePics allows its retailer partners to produce the photo books in-house or send the orders to a qualified wholesaler.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Philip Rooke / E-Commerce

Global e-commerce: Big opportunities, but not in all markets

The CEO of an online retailer that’s actively marketing in 17 countries, with more to ...

FPO

James Kelly / E-Commerce

Google Shopping: What you don’t know can hurt you

Among other things, advertisers can’t see the search terms that don’t lead to their ads ...

Advertisement