June 24, 2010, 4:13 PM

Nearly every American watched an online video in May

U.S. Internet users watched 34 billion videos last month.

Zak Stambor

Managing Editor

Lead Photo

Internet audience measurement company comScore Inc. reports 84.8% of the U.S. Internet audience viewed online video in May. The average U.S. Internet user viewed 186 online videos and the average video lasted 4.3 minutes.

YouTube.com continues as the clear leader, with 144.1 million viewers watching 14.6 billion videos, 101.2 videos per viewer—the first time a site has passed the threshold of 100 videos per viewer since comScore began tracking online video watching. In a distant second place was Hulu, where 43.5 million viewers watched 1.18 billion videos, an average of 27.0 each.

The top sites with videos viewed in millions, according to comScore, were:

  • Google sites (primarily YouTube), 14,628.10
  • Hulu, 1,174.84
  • Microsoft sites, 642.03
  • Vevo, 430.26
  • Viacom Digital, 346.76
  • Yahoo sites, 336.31
  • CBS Interactive, 333.19
  • Turner Network, 331.90
  • Fox Interactive Media, 328.49
  • Facebook.com, 245.12

By millions of unique viewers, with average number of videos viewed, the top sites, according to comScore, were:

  • Google sites, 144.55, 101.2
  • Yahoo sites, 46.03, 7.3
  • Vevo, 45.58, 9.4
  • Facebook.com, 45.49, 5.4
  • Fox Interactive Media, 44.27, 7.4
  • Hulu, 43.54, 27.0
  • CBS Interactive, 41.03, 8.1
  • Microsoft Sites, 39.42, 16.3
  • Turner Network, 35.31, 9.4
  • Viacom Digital, 34.57, 10.0

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement